Eli Quinn Graphic Design

PACKAGING
Packaging is a part of our everyday life. We see it in stores, at home and just about everywhere we go. Through imagery, color, type, materials and textures certain packaging stands out from others on the shelves. It in turn evokes an emotional response and call to action from consumers and is an invaluable marketing tool. In the end, successful packaging not only houses the product it is designed to sell, it becomes the product and the perceived value connected to it. Let me help you design your next successful product.

Satellite Coffee’s original brand image was based around retro pulp art. From customer feedback, it was found that this branding while fun and chic, it did not speak to coffee lovers. The customers wanted to know more about the coffees and connect with them. The coffee bag was the first of many branding items to change because of this fact and it ended up driving the direction of the entire brand. This new image speaks to consumers who appreciate handcrafted artisanal quality and connect with the exotic origins (evoked by the label art) of each bean/blend.